Diversify and Scale Your Business Growth with Open Ad Exchanges
Relying Solely on Google and Meta puts your Business at risk, maximize your reach and Revenue through diversified, Data-driven Programmatic Advertising.
See how programmatic advertising can elevate your marketing strategy.
Why Choose Programmatic Advertising and the Role of Ad Exchanges
What Are Ad Exchanges?
Ad exchanges are digital marketplaces where advertisers and publishers connect to buy and sell ad placements in real time. These platforms automate the process of securing ad inventory, ensuring that ads are displayed to the most relevant audience at the right time. Unlike traditional methods that require manual negotiations, ad exchanges streamline the process, offering access to a wide range of premium advertising opportunities across multiple channels. How Ad Exchanges Elevate Programmatic Advertising:
Broader Reach Without Contracts: Access thousands of sites, apps, and connected screens without needing separate deals with each platform.
Audience Targeting Based on Behaviour and Interest: Connect with high-intent users through advanced targeting based on real-time data insights.
Real-Time Optimization for Higher ROI: Programmatic ads automatically optimize throughout the campaign, making your budget work smarter and harder.
Join thousands of businesses achieving results beyond traditional advertising with programmatic campaigns.
$100 Billion Spent on Programmatic Ads Annually
Programmatic advertising has become a $100 billion industry globally, with more businesses investing each year for greater reach and efficiency.
80% of All Digital Display Ads Are Programmatic
Programmatic accounts for 80% of digital display ads worldwide, making it the dominant method for digital advertising.
65% Higher Engagement Compared to Standard Ads
Programmatic ads often see a 65% higher engagement rate than standard display ads due to targeted, data-driven optimizations.
70% of Businesses Report Increased ROI with Programmatic
Businesses that use programmatic advertising report up to a 70% improvement in ROI, highlighting the cost-effectiveness of automated, data-driven ad placements.
Why You Should Include Programmatic Advertising in Your Marketing Strategy?
Imagine waking up one morning, ready to check on your latest ad campaign results, only to find that your account on Google or Meta has been restricted. For a business owner like you, whose major revenue comes from these platforms, this is a nightmare scenario. Relying heavily on a single platform—or even two—puts your business at significant risk. With rising competition, costs are climbing, and every day you’re paying more to reach the same audience.
That’s where programmatic advertising steps in as a game-changer. Unlike traditional advertising, which requires managing multiple contracts across different platforms, programmatic advertising automates your ad placements across a vast, multi-channel network. Using real-time data, it finds and targets ideal audience segments, continuously optimizing for the best results. Instead of relying on one platform, programmatic advertising diversifies your reach across thousands of premium sites, apps, and connected screens, giving you the resilience and security your business needs.
With programmatic, you’re not just minimizing risks; you’re amplifying your advertising efficiency and ROI. Now, your strategy is adaptable and effective, reaching your audience in the right place, at the right time, without being tethered to a single platform. In a competitive market, programmatic advertising isn’t just a solution—it’s a powerful tool to ensure consistent growth and secure your business’s future.
Who Benefits from Programmatic Advertising?
1. Ambitious E-commerce & Retailers : Reach high-intent audiences across websites, apps, and connected screens, driving awareness and conversions.
2. B2B Powerhouses: Target decision-makers and industry professionals where they spend time online, boosting engagement and lead quality.
3. Traditional Media Mavericks: Ditch rigid contracts for programmatic's flexible auctions and direct deals, fostering long-term partnerships.
4. Advertisers Seeking Stability: Shield your business from Meta or Google's account restrictions with programmatic's diversified reach.
How We Work
Getting Started with CervAD
1. Brief Consultation: Discuss your goals with us so we can determine the best programmatic strategy for your brand.
2. Tailored Campaign Setup: We customize your campaign based on data insights, audience analysis, and growth goals.
3. Launch & Continuous Optimization: We launch and continuously refine your ads to achieve maximum performance.
4. Performance Updates: Receive regular updates to track campaign success and ROI.
Programmatic Success Stories
Real-World Impact: How Leading Brands Use Programmatic Advertising to Grow
Nike
Driving engagement and sales by reaching targeted audiences during major sporting events, with personalized ads at scale.
The Economist:
Boosted subscriptions with real-time ad optimization, leading to a 10% increase in subscriptions and an 80% reduction in acquisition costs.
Cadillac
Increased site traffic and leads with targeted video ads, achieving a 25% increase in website visits and more inquiries
Airbnb:
Expanded international reach while controlling costs with programmatic precision, reducing acquisition costs and increasing booking volume.
Unilever:
Improved ROI through automation and personalized messaging, reducing costs and boosting return on investment.
What Experts Are Saying About Programmatic Advertising
Andrew Frank, Research VP, Gartner:
“Programmatic advertising has transformed the way brands connect with consumers. By automating ad placements and leveraging real-time data, programmatic empowers marketers to deliver the right message to the right audience at the right time—studies show programmatic can boost engagement by up to 65%.”
Joanna O’Connell, VP & Principal Analyst, Forrester Research:
"With programmatic, brands can now operate with unmatched flexibility, placing ads across diverse digital channels seamlessly. The result is an approach that maximizes ad efficiency while enhancing audience engagement."
David R. Bell, Professor of Marketing, The Wharton School:
"Programmatic advertising has been shown to increase efficiency by up to 50%, providing businesses a highly effective way to optimize ad spend and achieve stronger ROI."
Susan Wojcicki, Former CEO of YouTube:
“Programmatic advertising is now essential for brands that want to scale quickly, offering unparalleled reach, control, and cost-effectiveness in an increasingly competitive digital landscape.”
Eric Picard, VP of Advertising Product Management, Pandora:
"Through programmatic, advertisers can access deeper audience insights and improve targeting accuracy, creating ads that resonate with their customers on a whole new level."
Why CervAD? A Strategic, Trusted Partner for High-Performance Advertising
Strategic Approach and Long-Term Vision:
CervAD goes beyond quick results to create a lasting strategy, anticipating future needs and aligning with your long-term growth.
Transparency and Integrity:
Our client relationships are built on honesty and clarity. Every communication is open and authentic, fostering trust and loyalty.
Attention to Detail:
We handle each project with meticulous care, ensuring complete mastery from concept through optimization, leaving no aspect overlooked.
Resilience and Flexibility:
CervAD adapts to your unique challenges, providing high-quality, personalized solutions that excel even in complex scenarios.
A Trusted, Long-Term Partner:
Choosing CervAD means building a relationship with an agency that values your product, stability and continuity, enhancing the longevity of your strategy.
Ready to See the Power of Programmatic Advertising?
Book a strategy call today to explore how programmatic advertising can expand your reach, optimize ad spend, and drive real growth for your business. We carefully select our partners and are only looking to work with 5 businesses this month—don’t miss out.
Frequently Asked Questions
1. Can I Keep My Creative Agency While Working With CervAD?
Yes, You Can. We Provide Detailed, Data-Driven Insights And Reports To Guide Your Creative Agency In Crafting Ad Variations Based On Real-Time Performance, Ensuring They Align With Your Objectives And Specifications.
2. I Already Invest In Digital Ad Campaigns, But My ROI Doesn’t Allow Diversification Yet. What Can We Do?
No Problem! We're Experts In Optimizing Digital Ad Campaigns. We'll Refine Your Current Campaigns To Improve ROI And Generate The Necessary Cash Flow, Helping You Transition Smoothly Into Programmatic Advertising When You're Ready.
3. My Current Digital Campaigns Are Profitable. Why Should I Diversify?
While Your Campaigns Are Performing Well, Relying On Only A Few Platforms Can Be Risky. Diversification Spreads Your Investment Across Multiple Channels, Reducing Reliance On Any Single Platform And Providing Long-Term Stability And Growth Potential.
4. How Does CervAD Work With Internal Marketing Teams?
Your Internal Team Can Focus On Creating Sales Funnels And Marketing Content, While We Handle Media Placement, Optimization, And Data Analysis. We’ll Work Closely With Your Team To Ensure Seamless Collaboration, Forming A Powerful Marketing Partnership.
5. My Sales Cycle Is Long, So Pixel Tracking May Not Work For Us. How Do You Handle This?
We Understand. Instead Of Relying Solely On Pixel Tracking, We Use UTM Codes And Unique Campaign Identifiers For Precise Tracking Through Your Web Forms And CRM. We Also Offer Multi-Touch Attribution Models For More Accurate Analysis Of Longer Sales Cycles.
6. What Will Programmatic Advertising Cost Us?
We Don’t Require A Minimum Spend. We'll Assess Your Market And Propose A Budget. If It’s Higher Than Expected, We Can Adjust Targeting To Meet Your Financial Needs. Over Time, Your Campaign Will Generate More Than It Spends, Allowing For Sustainable Scaling.
7. Should We Stop Our Existing Digital Ad Campaigns?
No, If Your Campaigns Are Profitable, Keep Them Running. If They Aren’t, We Can Help Optimize Them. We Recommend Diversifying Your Strategy To Reduce Risk And Leverage New Opportunities Without Relying Solely On One Or Two Platforms.
8. What Is Your Average CPM (Cost Per Impression)?
CPM Varies Based On Factors Like Ad Format And Demand. However, We Prioritize Overall Return On Investment (ROI) Over Cost Per Impression (CPM). Our Focus Is On Key Metrics Like CPA (Cost Per Acquisition) And ROAS (Return On Ad Spend) To Maximize Your Ad Performance.
9. What’s The Onboarding Process With CervAD?
Our Onboarding Process Consists Of These Key Steps:
Initial Consultation: We Discuss Your Goals, Audience, And Current Strategy.
Market Analysis: We Examine Your Market To Create A Tailored Approach.
Strategy Development: We Design A Customized Campaign Plan And Budget.
Implementation: We Launch And Optimize The Campaign Using Real-Time Data.
Ongoing Support: We Provide Continuous Updates And Adjustments To Ensure Success.
10. What Will Be The Effort Required From Our Marketing Team?
Your Marketing Team Will Mainly Focus On Creating Sales Funnels And Marketing Content. We Manage Media Placement, Optimization, And Data Analysis. Your Team Will Provide Feedback, Participate In Strategy Meetings, And Share Relevant Data To Ensure Success.
11. What Is Programmatic Advertising And How Does It Work?
Programmatic Advertising Automates The Buying And Selling Of Digital Ad Space In Real-Time, Using Advanced Algorithms To Target Specific Audiences Efficiently And Effectively.
12. How Is Programmatic Advertising Different From Social Media Advertising?
Social Media Advertising Targets Users Within Specific Platforms, Like Facebook Or Instagram, Using Platform-Specific Data. Programmatic Advertising, On The Other Hand, Automatically Places Ads Across A Wide Variety Of Websites And Apps, Offering A Broader Reach And More Precise Audience Targeting Through Real-Time Bidding.
13. Why Should We Choose CervAD For Programmatic Advertising?
CervAD Offers Data-Driven Strategies, Personalized Campaign Management, And Access To Premium Ad Inventory. Our Focus Is On Maximizing Your ROI While Providing Expert Insights And Hands-On Support Throughout Your Campaign.
14. What Kind Of Support Does Your Agency Provide During A Campaign?
We Offer Full-Service Support, Including Campaign Setup, Management, Real-Time Optimization, And Detailed Performance Reporting To Ensure Ongoing Success And Adjustments Where Necessary.
15. How Does CervAD Optimize Programmatic Ad Campaigns?
We Continuously Monitor Performance, Adjusting Bids, Refining Audience Targeting, And Testing Ad Creatives To Ensure The Highest Level Of Engagement And Conversions, While Keeping Your Costs Efficient.
16. What Ad Formats Can You Manage Through Programmatic Channels?
We Handle Various Ad Formats, Including:
Display Ads
Video Ads
Native Ads
Mobile Ads
Connected TV Ads
Digital Out-Of-Home (DOOH) Ads
17. How Does Your Agency Manage The Budget For Programmatic Campaigns?
We Optimize Your Budget By Continuously Adjusting Bids, Refining Targeting, And Managing Ad Placements In Real-Time To Maximize Performance While Ensuring Cost-Efficiency.
18. How Quickly Can We Expect To See Results From Programmatic Advertising?
Results Typically Start Showing Within The First Few Weeks As We Gather Data, Refine Targeting, And Optimize Performance. Initial Results Often Include Increased Engagement, With Conversions Improving As We Fine-Tune The Campaign.